Selling a home today requires more than simply placing a listing in the MLS and hoping buyers find it. Sellers expect a thoughtful marketing strategy and a clear plan for how their property will stand out in a competitive market.

This one-hour CE course introduces The Marketing Playbook, a practical framework designed to help agents move listings from listed to sold through strategic preparation, positioning, and marketing. The playbook provides a structured approach agents can use to evaluate the property, identify the target buyer, prepare the home for market, and launch coordinated marketing exposure.

Participants will learn how to use The Marketing Playbook to position listings more effectively, create early momentum when a property goes live, and communicate their marketing strategy clearly to sellers. By applying this repeatable system, agents can strengthen their listing presentations, build seller confidence, and market homes more strategically in today’s market.