6 Proven Tips to Help Real Estate Agents Increase Engagement on Social Media

Social Media Engagement Header

By Becky Gervers, Technology Trainer & Marketing Automation Specialist

As a real estate trainer who consults with real estate agents on the technology they use and the marketing automation available to them, I often hear the question: “How can I use social media to increase my business?” It is a valid question, as social media has become an integral part of most people’s lives. In this blog post, we will explore six tips that will help real estate agents create high-engagement content on social media!

  1. Focus on Quality Content:
    High-quality content is key when it comes to engaging your followers. Your posts should provide relevant information, be visually appealing and offer real value to your audience. Remember that you’re trying to build relationships with potential clients, so make sure your content reflects your brand’s values and mission statement.
  2. Choose the Right Networks:
    Not all social media networks are created equal. Each network has its strengths and weaknesses, so it’s important to choose which ones work best for your business. Do research on each network to determine which one will provide the most value for you and your clients.
  3. Utilize Visuals:
    Posts that contain visuals have a much higher engagement rate than those without. When creating content, use relevant images and videos to draw attention to your posts. If you’re using stock photos, keep in mind that they should be tailored to the specific network where they will appear as well as the audience they will reach.
  4. Monitor Your Performance:
    Analyze the performance of your posts to determine what works and what doesn’t. This will help you create better content that is more likely to drive engagement. Track the volume of likes, shares, comments, and other metrics to gauge how successful each post is.
  5. Incorporate Hashtags:
    Hashtags are a great way to increase the visibility of your posts, as well as reach potential new followers. Monitor trending hashtags in your field to ensure you’re utilizing the most relevant ones for each post. Additionally, create custom hashtags that are unique to your brand and can help drive engagement.
  6. Engage With Your Audience:
    Staying proactive and answering questions or comments posted on your content is an excellent way to build trust with your readers. This helps generate a sense of community, which can lead to increased loyalty from those that follow you. Give clear calls to action throughout your posts so users know what steps they need to take for a successful outcome. Not only does this help get conversations going about the topics you are discussing, but it also encourages more engagement across all levels!

Social media can be a powerful marketing tool for real estate agents. Utilizing these strategies can help increase visibility and engagement on your content, build relationships with followers, and foster loyalty from customers. Remember to monitor analytics regularly to keep track of what’s working and adjust your approach accordingly. With the right tools in place, social media can be an invaluable asset to any real estate agent.

Are you a REALTOR® seeking guidance when it comes to social media? Connect with your Business Development Representative today and schedule an appointment for one-on-one training from our Team of Trainers! Austin | DFW | Houston | San Antonio