How Real Estate Agents Can Leverage Artificial Intelligence for Better Marketing

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By Becky Gervers, Technology Trainer & Marketing Automation Specialist

Are you a real estate agent looking for ways to get ahead of your competition and increase your business? Well, it looks like artificial intelligence (AI) could be the answer. Or, at least it can help! AI has already revolutionized many aspects of commerce and life; why not real estate? In this blog post, we’ll go over what AI is and how you can use it to your advantage in real estate marketing.

“What Is all this talk about AI and How Can Real Estate Agents Use It In Their Business?”

First, let’s go over the basics of AI and how it works. In short, AI is a form of computer intelligence that mimics human behavior and processes information. With AI, computers are able to take data, analyze it, and make decisions based on the results. For real estate agents, this means that AI can automate certain tasks, such as lead generation and customer segmentation.

Here are some ways real estate agents can use AI to their advantage:

  1. Automate repetitive tasks with chatbots –
    Chatbots are automated bots that respond to customers’ inquiries via text or voice messages, based on the customers’ online activity. They can help real estate agents answer questions quickly and free up time for more complex tasks. Think of it as an assistant that can help you fill in the blanks of information you would typically ask in a phone call or email! Yes, it’s that cool!
  2. Analyze customer data for better targeting –
    AI can help real estate agents analyze customer data, such as demographics, interests, and preferences, to tailor content and create ads that are more likely to convert. Additionally, AI can help real estate agents identify new opportunities and trends in the real estate market.
  3. Optimize email marketing campaigns –
    AI can also help real estate agents optimize email marketing campaigns by personalizing emails, texts, scripting for video messaging, and even creating video avatars to do the talking for them! AI can help real estate agents create personalized messages that are more likely to resonate with customers based on analyzing personalities from just looking at their LinkedIn profiles!
  4. Target potential customers –
    AI can be used to identify potential customers based on their online activities, such as the websites they visit, the searches they make, and the social media accounts they follow. This data can then be used to create more targeted real estate content and ads, meaning it would only be seen by those most likely to be interested in their services.
  5. Content Creation –
    AI-powered tools can help real estate agents manage their daily tasks, such as providing ideas for social media, blog posts, website content, and YouTube videos; the list truly is endless! AI can analyze real estate market trends and customer data to generate content ideas as well as automatically create content based on instructions from real estate agents.

In conclusion, real estate agents should consider utilizing AI to their advantage in real estate marketing. AI can automate certain tasks, help real estate agents run more targeted ads, and communicate more efficiently with their customers. With the correct tools and strategies, agents can make their business more efficient and effective by taking advantage of AI.

If you’re looking for training to help you understand the basics of AI and how to use it in real estate marketing, contact your Business Development Representative today!